“She’s more than a figure, she is likely to be 6 figures” #hardtruth
As we research for our work on Greytt, we find more and more evidence of how ignored the 50 plus group is!
This article nails the problem; both in creation and marketing to women of this age group.
What more evidence is needed than the fact that they control more than 60% of purchase decisions and 80% of luxury purchases!
Truly time to wake up and smell the coffee because Beyond the Grey lies Greytt (purchasing power)!