About Us
Greytt is more than just a name; it embodies how we see the 50+ phase of life! Too often overlooked yet brimming with potential and passion
Greytt's foundation is built on challenging societal perceptions of aging. It's about celebrating the vigour and aspirations that don't fade with the passing of years. Greytt embodies a spirit of adventure, and the relentless pursuit of growth in the life after 50!
Our Story
A multi-generational founder team, with 25 plus years of building businesses in Asia
Preethi (45 yrs), Rajeev (60 yrs) & Rama (46 yrs) want to build value for people like them. Reflecting on their current life stages & aspirations for the future; they were shocked by the lack of attention given to the 50-70 year consumers.
Their combined passion to change this status quo is the driving force behind Greytt
Who we are
Preethi Sanjeevi
Founder & CEOPreethi is embarking on her third entrepreneurial stint, after impactful tenures in entertainment & digital marketing. She exited as CEO of VML Singapore, after a span of 18 years. Driving profitability in high cost markets like Singapore, Preethi excels at scaling businesses through operational efficiency and excellence centers across diverse Asian markets. A lateral thinker, she thrives on problem solving in fast paced industries. She hopes to own a beach bar & write a juicy murder mystery one day! (when she un-retires maybe…)
Ramakrishnan CN
Founder & CPOAt 46, Rama is an eclectic blend of engineer, MBA, and entrepreneur with a passion for creative technologies. As a founding team member, Rama's recent success includes the acquisition of Entropia—a full-stack "consul-gency"—by Accenture. With leadership roles at Aditya Birla Group, IPG, and Accenture, he has honed brand and product strategies, embracing XR, the metaverse, and AI. Now, he's empowering the 50+ demographic with tailored innovations. Beyond Greytt, Rama is an angel investor, a photographic explorer, diver, and an aspiring filmmaker, driven by insatiable tech curiosity.
Rajeev Lochan
Founder & CCORajeev is an entrepreneur with over 35 years of global experience in diverse sectors. He co-founded Greytt, aiming to enhance lives of the ageless with innovation and purpose, utilizing his expertise in strategy, commercial operations, and data science. Besides, he contributes as a board member to PremonAsia, offering strategic automotive insights, and Click2View, a content marketing agency. At 60, Rajeev`'`s leisure pursuits include learning golf and planning driving holidays in unexplored regions, reflecting his continuous quest for new experiences and knowledge.